Marketing and selling concept pdf

Marketing is simply the performance of business activities that direct the. According to that, the consumers badly concentrate on such market and the goods of given manufacturer buy, when the sellers are able to persuade them the basis of this concept is selling out excessive amounts of the goods that manufacturers turn out, not to focus on consumers buyers demands. As the market changed, so did the concepts of marketing. Each of the concept was developed as per the need of the market. The selling concept selling concept explained in detail. The selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. These goods are aggressively sold by tracking down the target segment and sold on the virtue of the product benefits. Of course, in todays marketing, we know that selling is not the way to full marketing success. What philosophy should guide a company marketing and selling efforts. Many people use words marketing and selling as synonyms.

What relative weights should be given to the interests of the organization, the customers. This concept is used when companies find themselves with an overabundance of products that they have to sell in order to deplete their inventories. Selling concept is used for goods which customers dont buy normally, unsought goods like insurance etc. Marketing has been an evolving and ever changing aspect of organizational environment. Difference between selling concept and marketing concept. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the. Marketing involves satisfying customer needs or desires. The marketing concept is the strategy that firms implement to satisfy customers needs, increase sales, maximize profit and beat the competition. Pdf on feb 23, 2020, rana dutta and others published modern.

This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches. The selling concept highlights that customers would buy a companys products only if the company were to sell these products aggressively. So organizations should undertake selling and promotion of their products for marketing success. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. But there is a distinction between the terms selling and marketing words. The concept of modern marketing is comprehensive and usercentric. For example, suppose a company manufactures a product for. This evolution has resulted in different concepts in different time periods. The philosophy here is that the customers if left alone would not buy enough of the company s products and hence companies must undertake a largescale aggressive selling and promotion effort. A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept. The marketing concept has evolved into a fifth and more refined company orientation.

Selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Therefore, the customer is regarded as the king of the market. Selling concept appears in saturated or oversaturated market. As a result, new products must constantly be introduced into the marketplace. Despite the fundamental differences between these two. The marketing concept is suitable for almost any type of product and market. There are 5 marketing concepts that organizations adopt and execute. The selling concept is the bread and butter of marketing efforts as it believes that people will not buy enough of a businesss product so businesses need to persuade them to do so. The difference between marketing and selling concept are elaborated in the points given below. The selling philosophy was the concept of businesses.

The marketing concept, a crucial change in management. The selling concept holds the idea consumers will not buy enough of the firms products unless it undertakes a largescale selling and promotion effort. In contrast, implementing the selling concept involves doing whatever is necessary to increase sales. Selling concept definition marketing dictionary mba. For example production concept deals with production and selling concept deals with selling. In contrast, the selling concept refers to orienting your business to sell as many products as possible. The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. Role of selling within the marketing concept small business. The selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. The selling concept is suitable with unsought goodsthose that buyers do not normally think of buying, such as insurance or blood donations. While the societal marketing concept highlights the needs and wants of a target market and the delivery of better value than its competitors, it also emphasizes the importance of the wellbeing of customers and society as a whole consumer welfare or societal welfare. Difference between marketing and selling concept with. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs. There are 5 different concepts of marketing, each of which vary in the function that they deal with.