Marketing and selling concept pdf

There are 5 marketing concepts that organizations adopt and execute. This evolution has resulted in different concepts in different time periods. For example production concept deals with production and selling concept deals with selling. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. These goods are aggressively sold by tracking down the target segment and sold on the virtue of the product benefits. Selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Difference between marketing and selling concept with. So organizations should undertake selling and promotion of their products for marketing success.

The marketing concept has evolved into a fifth and more refined company orientation. A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept. The selling concept holds the idea consumers will not buy enough of the firms products unless it undertakes a largescale selling and promotion effort. Difference between selling concept and marketing concept. Marketing is simply the performance of business activities that direct the. The selling concept is the bread and butter of marketing efforts as it believes that people will not buy enough of a businesss product so businesses need to persuade them to do so. The selling concept is suitable with unsought goodsthose that buyers do not normally think of buying, such as insurance or blood donations. Selling concept is used for goods which customers dont buy normally, unsought goods like insurance etc. The marketing concept is the strategy that firms implement to satisfy customers needs, increase sales, maximize profit and beat the competition. In contrast, the selling concept refers to orienting your business to sell as many products as possible. As the market changed, so did the concepts of marketing.

For example, suppose a company manufactures a product for. The philosophy here is that the customers if left alone would not buy enough of the company s products and hence companies must undertake a largescale aggressive selling and promotion effort. Role of selling within the marketing concept small business. Marketing involves satisfying customer needs or desires.

The concept of modern marketing is comprehensive and usercentric. The selling philosophy was the concept of businesses. The marketing concept, a crucial change in management. The selling concept selling concept explained in detail.

This concept is used when companies find themselves with an overabundance of products that they have to sell in order to deplete their inventories. The selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. Despite the fundamental differences between these two. According to that, the consumers badly concentrate on such market and the goods of given manufacturer buy, when the sellers are able to persuade them the basis of this concept is selling out excessive amounts of the goods that manufacturers turn out, not to focus on consumers buyers demands. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc. The selling concept highlights that customers would buy a companys products only if the company were to sell these products aggressively. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs.

What relative weights should be given to the interests of the organization, the customers. While the societal marketing concept highlights the needs and wants of a target market and the delivery of better value than its competitors, it also emphasizes the importance of the wellbeing of customers and society as a whole consumer welfare or societal welfare. The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. As a result, new products must constantly be introduced into the marketplace. What philosophy should guide a company marketing and selling efforts. This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches. There are 5 different concepts of marketing, each of which vary in the function that they deal with. In contrast, implementing the selling concept involves doing whatever is necessary to increase sales.

Marketing has been an evolving and ever changing aspect of organizational environment. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the. Of course, in todays marketing, we know that selling is not the way to full marketing success. Selling concept definition marketing dictionary mba. Many people use words marketing and selling as synonyms. Each of the concept was developed as per the need of the market. Therefore, the customer is regarded as the king of the market. Selling concept appears in saturated or oversaturated market.